Branding for Ukrainian coffee producer “Golden Beans Coffee”
Branding for Ukrainian coffee producer “Golden Beans Coffee”
Problem:
to form a unique brand presentation on all communication platforms. Find an important purpose and emotional component of the brand, present coffee from a different perspective, organize a shoot in a new concept and implement it on all communication platforms.
Decision:
For our teams, each new emotional concept is a personal challenge, so we never limit ourselves and find the most creative solutions for our clients. For the coffee manufacturer, we: formed the idea of a concept with a mission and mission, came up with a character - Golden Beans, who tells his story and the story of other people through coffee, because the bitter taste of coffee is a small story. Coffee is created from the moments of life - they are important to us; organized a large-scale shooting and launched social networks.
Your life is your coffee
At the stage of forming an idea and preparing for the shooting, everything changes and improves. An important stage is to find the same concept that will be felt by the entire team, which will be with everyone, which will work effectively for the business and will be completely different on the market. To form an emotional concept and prepare for the shooting, we form a team that every day from the moment of the idea works on the created details of the process, without which the result is impossible: this is the main idea and mentor of the project, a logistician, a communicator, a time manager, a photographer, a content manager, a stylist, a fashion designer, a make-up artist. Thanks to the constant work of the team, a single vision is formed, which is embodied in the shooting. The modern “before” stage always includes extensive work that the client himself does not even suspect;) Description of concepts for each project participant, selection of the type of model and search and communication with the model, formation of styling and search form, formation and search for more props, development of logical timing and work process, visualization of the process until the moment of shooting, communication with all participants in the process to improve the idea. And this is far from the whole list).
Behind the result of the Golden Beans shoot are many different ideas, difficulties, changes, and many stories.
More about the concept of brand development of a Ukrainian coffee producer:
We are used to coffee being associated with the morning, cheerfulness, a charge of energy that will start the day. In our case, coffee is something deeper and more personal, and we want to show people that coffee is another way of self-expression, another source of inspiration and something new. In the future, coffee becomes an important part of the life of every person who not only loves this drink, but also searches for himself in this world, searches for his "I" and his identity, remembering the past, he tries to improve the future. Both his own and that of others. And the future is always unexpected in a certain sense. We do not know where we may find ourselves in a few years, a month, or even a week. But wherever we are and with whom, coffee always remains with us. That is why we depict coffee in non-standard places, moments and things, moving away from the typical idea that coffee is only about the morning. Coffee is our whole life, who we are and will become someday, coffee is our mental choice, one of them.
Golden Beans is a woman who has traveled a lot, studied, worked, and constantly tried something new. She is brave and extremely smart. Golden Beans unexpectedly appears in your life, and it depends only on you - whether she stays here for a long time or leaves as unnoticed as she appeared. And despite her certain mystical, sensitive image, Golden Beans is an extremely pleasant, kind, and bright person. Like Mary Poppins - all that is missing is an umbrella and a suitcase. Golden Beans loves to combine vintage and modern fashion in her everyday looks, she loves birds, apricot jam, silent movies, foggy weather, historical novels, and also... coffee. Golden Beans has seen, tried, and learned so much, but she has never roasted coffee in her life. Real. Tasty. Fragrant. And so the coffee beans named after her were born. And they even resemble her - just as entourage and unusual, but still familiar, no matter who drinks them.
In this shoot, we deviated from the standards of how coffee is portrayed in our lives. Golden Beans is a character who tells his story and the stories of other people through coffee. Coffee is not created just like that, but from the moments of life. And life has poured into three varieties of Golden Beans coffee.
The story doesn't end there... It's just beginning!) Working with the website, contextual advertising, targeted advertising, and managing social networks are tasks that our team takes on and brings the emotional concept to life.
We will be happy to find and show the world the soul of your brand - Golden Web Digital team
Branding for Ukrainian coffee producer “Golden Beans Coffee”
Problem:
to form a unique brand presentation on all communication platforms. Find an important purpose and emotional component of the brand, present coffee from a different perspective, organize a shoot in a new concept and implement it on all communication platforms.
Decision:
For our teams, each new emotional concept is a personal challenge, so we never limit ourselves and find the most creative solutions for our clients. For the coffee manufacturer, we: formed the idea of a concept with a mission and mission, came up with a character - Golden Beans, who tells his story and the story of other people through coffee, because the bitter taste of coffee is a small story. Coffee is created from the moments of life - they are important to us; organized a large-scale shooting and launched social networks.
Your life is your coffee
At the stage of forming an idea and preparing for the shooting, everything changes and improves. An important stage is to find the same concept that will be felt by the entire team, which will be with everyone, which will work effectively for the business and will be completely different on the market. To form an emotional concept and prepare for the shooting, we form a team that every day from the moment of the idea works on the created details of the process, without which the result is impossible: this is the main idea and mentor of the project, a logistician, a communicator, a time manager, a photographer, a content manager, a stylist, a fashion designer, a make-up artist. Thanks to the constant work of the team, a single vision is formed, which is embodied in the shooting. The modern “before” stage always includes extensive work that the client himself does not even suspect;) Description of concepts for each project participant, selection of the type of model and search and communication with the model, formation of styling and search form, formation and search for more props, development of logical timing and work process, visualization of the process until the moment of shooting, communication with all participants in the process to improve the idea. And this is far from the whole list).
Behind the result of the Golden Beans shoot are many different ideas, difficulties, changes, and many stories.
More about the concept of brand development of a Ukrainian coffee producer:
We are used to coffee being associated with the morning, cheerfulness, a charge of energy that will start the day. In our case, coffee is something deeper and more personal, and we want to show people that coffee is another way of self-expression, another source of inspiration and something new. In the future, coffee becomes an important part of the life of every person who not only loves this drink, but also searches for himself in this world, searches for his "I" and his identity, remembering the past, he tries to improve the future. Both his own and that of others. And the future is always unexpected in a certain sense. We do not know where we may find ourselves in a few years, a month, or even a week. But wherever we are and with whom, coffee always remains with us. That is why we depict coffee in non-standard places, moments and things, moving away from the typical idea that coffee is only about the morning. Coffee is our whole life, who we are and will become someday, coffee is our mental choice, one of them.
Golden Beans is a woman who has traveled a lot, studied, worked, and constantly tried something new. She is brave and extremely smart. Golden Beans unexpectedly appears in your life, and it depends only on you - whether she stays here for a long time or leaves as unnoticed as she appeared. And despite her certain mystical, sensitive image, Golden Beans is an extremely pleasant, kind, and bright person. Like Mary Poppins - all that is missing is an umbrella and a suitcase. Golden Beans loves to combine vintage and modern fashion in her everyday looks, she loves birds, apricot jam, silent movies, foggy weather, historical novels, and also... coffee. Golden Beans has seen, tried, and learned so much, but she has never roasted coffee in her life. Real. Tasty. Fragrant. And so the coffee beans named after her were born. And they even resemble her - just as entourage and unusual, but still familiar, no matter who drinks them.
In this shoot, we deviated from the standards of how coffee is portrayed in our lives. Golden Beans is a character who tells his story and the stories of other people through coffee. Coffee is not created just like that, but from the moments of life. And life has poured into three varieties of Golden Beans coffee.
The story doesn't end there... It's just beginning!) Working with the website, contextual advertising, targeted advertising, and managing social networks are tasks that our team takes on and brings the emotional concept to life.
We will be happy to find and show the world the soul of your brand - Golden Web Digital team