Facebook & Instagram: Setting up targeting for self-service car washes
Customer:
- a company that builds self-service car washes
Task:
- increase the number of people interested in purchasing a franchise for the construction of self-service car washes.
Targeting work on social networks
- Analysis of Facebook and Instagram pages. Development of an advertising strategy.
After analyzing competitors and social media pages, we developed an advertising strategy and action plan to achieve our goals.
- Development of advertising creatives to attract traffic to the site.
- Working with audiences.
Various types of audiences were collected and processed regardless of interests, geolocation, age, and other parameters. The most effective audiences were removed from the results of advertising campaigns, which we are still working on today.
- Conversions to generate leads.
After gathering the necessary audience, we set up lead generation advertising campaigns to implement the next steps of the sales funnel.
The screenshot shows the results of the advertising diseases "traffic" and "lead generation". An important indicator is the cost per result, because it was possible to minimize it by setting up and conducting targeted advertising.
With the help of targeted advertising, we need to increase traffic to the site and gather an active target audience, which we are still working with today. Thanks to lead generation, we have gathered a base of people interested in purchasing a franchise.
Customer:
- a company that builds self-service car washes
Task:
- increase the number of people interested in purchasing a franchise for the construction of self-service car washes.
Targeting work on social networks
- Analysis of Facebook and Instagram pages. Development of an advertising strategy.
After analyzing competitors and social media pages, we developed an advertising strategy and action plan to achieve our goals.
- Development of advertising creatives to attract traffic to the site.
- Working with audiences.
Various types of audiences were collected and processed regardless of interests, geolocation, age, and other parameters. The most effective audiences were removed from the results of advertising campaigns, which we are still working on today.
- Conversions to generate leads.
After gathering the necessary audience, we set up lead generation advertising campaigns to implement the next steps of the sales funnel.
The screenshot shows the results of the advertising diseases "traffic" and "lead generation". An important indicator is the cost per result, because it was possible to minimize it by setting up and conducting targeted advertising.
With the help of targeted advertising, we need to increase traffic to the site and gather an active target audience, which we are still working with today. Thanks to lead generation, we have gathered a base of people interested in purchasing a franchise.