Brand Management

Branding for U Duzhki

Our services

Brand Management

Branding for a multi-brand eyewear store in Duzhki

it's about glasses

(Problem)

find a mission, a goal, describe the problem and show it with appropriate content, increase brand awareness

selection of references for a photo shoot

Decision

development of an emotional concept, photo and video shooting, where you can show different people with different appearances and convey that we are all beautiful, no matter what. With red or brown hair, with moles or freckles, with different skin color and body structure - all my individuality. It is worth understanding that this is not a reason for complexes, but on the contrary, something that needs to be broadcast to the world and love the differences in yourself and others.

Brand and soul - the main aspects of the branding concept from Golden Web

(Style) asceticism and magazine format

for (IN BRACKETS) we created a special and every feeling concept, implemented it in content filming and implemented it in social networks and offline. In parallel, we are working on planning and implementing filming. At this stage, we are developing a website in the Python software language, the Django web framework, which will also present this concept. We are working on advertising in social networks (targeting) and Google search advertising.

When we develop emotional concepts for our clients, we always think about the global and deep. (IN BRACKETS) is an optics company that has gathered many different brands, so we confirmed to assign a certain brand of glasses to a certain person who would correctly show themselves in glasses, look organic in them and show your illness. It was important for us to choose glasses for everyone that would perfectly convey their inner feeling. In accordance with our concept, we divided the photo shoot into two stages: BEFORE and AFTER. During the preparation, we talked with the models and saw the unique story of each. They told us about their complexes and the path to self-acceptance. It was important for us to choose those people who really overcame their complexes and should show it in the frame. Their stories inspired us a lot, we got into it and continued to create.

It is important for our team to find "our" people, no matter who they are. In the case of (IN BRACKETS), we needed a stylist, photographer, videographer, make-up and hair stylist. We looked for them day and night and of course we found them. Then came another preparation for the first photo shoot. Finding clothes, ideas for make-up, choosing the right location. Our office lived for this project, we sat until late at night, working on this idea. The shooting day was very busy for us, but it went great. There was an incredible atmosphere and energy of close and strong people on the set, which permeates everyone. We united, caught one vibe and gave it our all.

Mission

each of us is insecure in ourselves, some more, some less. We all know our strengths and weaknesses. Very often we are pointed out to our shortcomings and personal dissatisfaction and subjective opinion from the outside form sets. Who said how it should be? Who understands what is beautiful and what is not? Is the wrapper important, without additions? Only a person who loves himself will be fulfilled and happy. Everything that distinguishes us from others forms your individuality. It is worth understanding that this should not make you complex, but on the contrary, broadcast his world and love the differences in yourself and others

(Goal)

global service is to give people self-confidence. For many people, glasses = low self-esteem, something that sets them apart from the crowd and for many it is very uncomfortable. The company ( IN BRACKETS ) emphasizes the beauty and uniqueness of a person, and requires wearing glasses - turns them into an attribute of personality style and its qualitative feature.

After getting to know the brand and its founder, a picture appeared in our heads and we realized - this is IT! Their efforts inspired us with this incredible emotional concept and we immediately understand that this story will resonate with everyone. After all, everyone had or has complexes and glasses have always been among them. Therefore, presenting glasses as a stylish accessory and complementing your unique features, and not as a burden that drives you ( into frames ) is a BLAST. Therefore, ( IN BRACKETS ) - it's about glasses.