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is a form of promotion on social media focused on specific target audience according to clearly defined parameters. This type of advertising appeared approximately at the same time as social media when advertisers based on databases of personal data began to make address lists of people who could be interested in their offer. This allows you to distinguish from a huge immense audience segment that can be interested in your product or service. These are potential clients, an audience that is potentially interested in your offer, while the audience may not know anything about the company or service.
Facebook shows advertising that is relevant to the interests of visitors, excluding aggressive promotion of brands, goods or services. The user can manage the advertisement on their own, using the "Hide" or "I do not want to see it," Why do I see it? " buttons. Currently, Facebook's targeting system is one of the most functional and detailed: advertisers can use not only classic filters (age, gender, place of residence), but also narrow (interests, hobbies, behavioral factors). For example, Facebook knows and uses unique demographic filters: wedding, anniversary, far from home and others. Social media also offers various information display formats: on a computer, mobile phone.
This type of advertising is suitable for businesses that will be able to show their content in an attractive and stylish way. Users of this platform perceive information on emotions, you can bribe them with bright pictures and short interesting stories. This is a great place for forming an image and reputation. Age of the main audience of this social media: from 16 to 40.
Audit of your accounts
Creating a detailed portrait of your target audience
Working on advertising strategy of your brand
Creating advertisement
Setting up an advertising campaign
Testing and optimization
Scaling
Creating a report and approval of further strategy
Professional setting of targeted advertising will help achieve the desired results in a short time. Often people try to customize online advertising on their own, believing that this will help reduce costs, but in most cases, the same opposite result is obtained. If you do not want to spend money for nothing and strive to increase the number of sales, it is worth ordering targeted advertising.
