Targeted advertising

is a form of promotion on social media focused on specific target audience according to clearly defined parameters. This type of advertising appeared approximately at the same time as social media when advertisers based on databases of personal data began to make address lists of people who could be interested in their offer. This allows you to distinguish from a huge immense audience segment that can be interested in your product or service. These are potential clients, an audience that is potentially interested in your offer, while the audience may not know anything about the company or service.

Why do you need targeted advertising

Attract target audience
  • • Professional setting of targeted advertising allows you to show your advertisements to those who are seriously interested in your product.
Sales growth
  • Since targeting allows you to tell about your offers as much as possible to interested users, you get an increase in conversion rate. As a consequence, you get more sales and profit indicators are steadily growing.
Popularization of your brand on social media
  • You can promote not only the product of the company, but also share novelties, talk about interesting sales, principles of the company and its life as a whole. Customers appreciate the openness of the brands and monitor their activities with special interest.
Targeted advertising on Facebook

Facebook shows advertising that is relevant to the interests of visitors, excluding aggressive promotion of brands, goods or services. The user can manage the advertisement on their own, using the "Hide" or "I do not want to see it," Why do I see it? " buttons. Currently, Facebook's targeting system is one of the most functional and detailed: advertisers can use not only classic filters (age, gender, place of residence), but also narrow (interests, hobbies, behavioral factors). For example, Facebook knows and uses unique demographic filters: wedding, anniversary, far from home and others. Social media also offers various information display formats: on a computer, mobile phone.

Targeted advertising on Instagram

This type of advertising is suitable for businesses that will be able to show their content in an attractive and stylish way. Users of this platform perceive information on emotions, you can bribe them with bright pictures and short interesting stories. This is a great place for forming an image and reputation. Age of the main audience of this social media: from 16 to 40.


Targeted advertising
from Golden-Web Digital includes

Audit of your accounts

Creating a detailed portrait of your target audience

Working on advertising strategy of your brand

Creating advertisement

Setting up an advertising campaign

Testing and optimization


Creating a report and approval of further strategy

Professional setting of targeted advertising will help achieve the desired results in a short time. Often people try to customize online advertising on their own, believing that this will help reduce costs, but in most cases, the same opposite result is obtained. If you do not want to spend money for nothing and strive to increase the number of sales, it is worth ordering targeted advertising.

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