Optimization and promotion of the online auto parts store

The client contacted the company in February 2021 on the recommendation. The task for our specialists was the correct and correct transfer of the site, setting the correct redirects, as well as to develop the correct structure of the site.

1. First of all, the team made a detailed analysis of the site and competitors, reviewed all the nuances.
2. An audit report was generated from the obtained data.
3. According to all the data obtained, a strategy was developed with further work for the site, which included collecting semantics, writing meta-tags, writing article topics.
4. Implementation of the correct new structure on the site.
5. During the following months, the work was aimed at optimizing all major pages of the site, as well as optimizing site categories.

As a result of moving the site to a new platform and changing the existing structure, there was a slight decline in key indicators of the site such as average position and traffic. This was not a critical situation, as it was foreseen and 301 redirects were set up to quickly restore results.

As a result of the manipulations, the indicators of the site were included in 2 months. Subsequent work was aimed at continuing to optimize and promote the Main Page, as well as priority pages.

After that, we see a clear increase in site traffic, as well as expanding the semantics of the site.