Project description

The client is an online auto parts store

Goal

  • increase in organic traffic
  • setting up targeted queries on the site
  • save previous results

Problems

  • transition of the site from Prom to Horoshop
  • changing the structure of the site, respectively, took time to completely re-index the site
  • most of the traffic came from ProSale

 

The client contacted the company in February 2021 on the recommendation. The task for our specialists was the correct and correct transfer of the site, setting the correct redirects, as well as to develop the correct structure of the site.

результати кейсу магазину велосипедів

Website optimization: A list of works performed by Golden Web

  1. First of all, the team made a detailed analysis of the site and competitors, reviewed all the nuances.
  2. An audit report was generated from the obtained data.
  3. According to all the data obtained, a strategy was developed with further work for the site, which included collecting semantics, writing meta-tags, writing article topics.
  4. Implementation of the correct new structure on the site.
  5. During the following months, the work was aimed at optimizing all major pages of the site, as well as optimizing site categories.

search console автомагазин

As a result of moving the site to a new platform and changing the existing structure, there was a slight decline in key indicators of the site such as average position and traffic. This was not a critical situation, as it was foreseen and 301 redirects were set up to quickly restore results.

As a result of the manipulations, the indicators of the site were included in 2 months. Subsequent work was aimed at continuing to optimize and promote the Main Page, as well as priority pages.

After that, we see a clear increase in site traffic, as well as expanding the semantics of the site.

ріст показників сайту від golden web

Further promotion of the site by Golden Web digital specialists

Subsequent strategies will continue to work on the general semantics of the site, as well as on specific query categories. External links will also be purchased and competitors will be analyzed to expand the niche.

Our services
Turnkey website development

Our company develops websites in the Python programming language. A lot of satisfied customers have already received their websites created by Golden Web Digital.

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SEO website promotion

Our SEO-specialists offer a comprehensive work on your website. This strategy includes a complete analysis of the site and competitors, as well as internal and external optimization.

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Social media management

SMM - promoting your business on social media. Our team offers quality and creative management of your Facebook and Instagram accounts.

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Design

Golden Web Digital designers offer a full range of services from corporate identity to logobooks. We take into account all requests of the client.

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Google Ads set up

Contextual advertising - one of the most effective ways to attract the target audience to your website. Our specialists offer quality Google ads services: from set up to full management.

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