About the project

 

Customer: online children's clothing store

Objective: to increase sales through the site

Goal: Website conversion

Placements: Facebook

Targeting: Conducted by GW Specialists

  1. Analysis of pages on Facebook and Instagram. Development of advertising strategy.

    After analyzing competitors, social media pages, website, developed an effective advertising strategy and action plan to achieve goals.

  2. Defining the goals of advertising campaigns.

    After analyzing site traffic and analyzing competitors, we chose the most effective goal of the advertising campaign for this niche.

  3. Work with audiences.

    During the advertising we worked with new users, to attract them to the site and with those who are already familiar with the store. Because the site traffic is high, we gathered an audience and set up effective retargeting.

  4. Optimization and scaling.

    During advertising, we optimize advertising campaigns, experiment with different products and advertising.

Results of work
Statistics period
1.07.21-31.07.21
Total number of coverage
53 568 coverage
Total costs
301,21 $
The total number of additions to the cart
4062
Average cost per click
0,03 $
Total impressions
223 288
Total conversions
271
Total clicks
9 384

statisticstraffic channel - social networks

Conclusion

Targeted advertising has increased the number of orders through the cart, the number of calls and messages from the site. We are actively working on advertising campaigns to get the best results.

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