Google Shopping settings for a sportswear manufacturer
Increase revenue without additional advertising costs
Order
Increase revenue without additional advertising costs
Order
In this case we will tell about gradual increase of the income without additional expenses for advertising. This was made possible by optimizing advertising campaigns and choosing the right strategy.
Website optimization, well-designed product maps and landing pages also played an important role. The site is optimized by the SEO department and the Golden Web Digital digital marketing studio.
Initially, it was decided to focus on search campaigns in order to attract the target audience - those interested in buying clothes in bulk. However, this approach did not work for this client. Therefore, it was decided to attract visitors through Google Shopping and later convert them into buyers.
Several times more targeted traffic at the same costs as search campaigns, due to the low cost of a click (in this case, it is 0.04 UAH); high ratio of transactions, due to informativeness; low transaction cost, due to low cost of transition to the site and high transaction rate; increase revenue without additional advertising costs.
