The main task in working on the project was to increase sales. Emphasis is placed on search companies, as the company is engaged only in wholesale.
To connect GA and GTM, Analytics Tracking ID and Container ID tag manager is added and activated in the site admin. Tracking tags and dynamic remarketing tags have been set up in your GTM account, e-commerce has been set up in Google Analytics, and tracking targets and remarketing audiences have been created. Google Ads has established a relationship with GMC and Google Analytics, with analytics in the advertising account imported conversions and audiences. When everything was ready to launch advertising campaigns, we started the campaign settings.
We've put together a semantic core of search queries that only apply to wholesale. We analyzed the pages of the site related to these categories and positions in the issue of queries that will be the basis for ads. We also worked out and supplemented the list of negative words, checked whether the fields and forms for placing orders work correctly.
All available extensions in the ads were used: additional links, phone numbers, addresses, clarifications, structured descriptions. This has increased the informativeness and size of the ads that appear on key queries.
Dynamic advertising involved. In addition to the classic search campaigns, Google's dynamic search campaigns were also connected.
The number of new users has increased many times, the bounce rate has remained virtually the same, the number of pages per session has increased and the duration of the session as well. This means that the audience we brought was not only new, but also interested in buying this product.
Constant work with the advertising campaign allows you to increase the number of direct transactions, thereby reducing the cost of each transaction.
In almost 3 months of working with us, the advertising campaign brought direct sales of UAH 2.3 million, through the site only for contextual advertising.
Contextual advertising is one of the best methods of promotion that will help increase your profits, improve the brand image on the Internet, attract new customers and improve performance and conversion from advertising. Seek advice from our team and we will help you succeed on the world wide web.
Our company develops websites in the Python programming language. A lot of satisfied customers have already received their websites created by Golden Web Digital.More
Our SEO-specialists offer a comprehensive work on your website. This strategy includes a complete analysis of the site and competitors, as well as internal and external optimization.More
Discover your brand's soul with a comprehensive approach to business Creative from the Golden-Web Digital teamMore
Golden Web Digital designers offer a full range of services from corporate identity to logobooks. We take into account all requests of the client.More
Contextual advertising - one of the most effective ways to attract the target audience to your website. Our specialists offer quality Google ads services: from set up to full management.More