About the client
  • Service: Search
  • Network - Google Ads;
  • Geotargeting - all of Ukraine, except Crimea, Donetsk and Luhansk;
  • Advertising budget: UAH 41,000. for 3 months

Task:

  1. increase traffic from contextual advertising through new audiences;
  2. increase the volume of transactions;
  3. increase market share compared to major competitors.

Google Shopping launch - preparatory work

The main task in working on the project was to increase sales. Emphasis is placed on search companies, as the company is engaged only in wholesale.

  1. Creating a Google Ads Advertising Cabinet.
  2. Google Analytics settings.
  3. Google Tag Manager settings.

To connect GA and GTM, Analytics Tracking ID and Container ID tag manager is added and activated in the site admin. Tracking tags and dynamic remarketing tags have been set up in your GTM account, e-commerce has been set up in Google Analytics, and tracking targets and remarketing audiences have been created. Google Ads has established a relationship with GMC and Google Analytics, with analytics in the advertising account imported conversions and audiences. When everything was ready to launch advertising campaigns, we started the campaign settings.

 

Launch of advertising campaigns by Golden Web specialists

We've put together a semantic core of search queries that only apply to wholesale. We analyzed the pages of the site related to these categories and positions in the issue of queries that will be the basis for ads. We also worked out and supplemented the list of negative words, checked whether the fields and forms for placing orders work correctly.

All available extensions in the ads were used: additional links, phone numbers, addresses, clarifications, structured descriptions. This has increased the informativeness and size of the ads that appear on key queries.

Dynamic advertising involved. In addition to the classic search campaigns, Google's dynamic search campaigns were also connected.

 

Results of work
Advertising platform
Search advertising
Total clicks
21 439
Average cost per click
1,94 UAH
Total conversions
4 150
E-commerce
595
Statistics period
15.06.2021–15.09.2021
Total impressions
300 564
Total costs
41 589,27 UAH
CTR
7,13 %
Amount of transactions
2 318 060,91 UAH
Data from the Google Ads Advertising Cabinet
Data from the Google Ads Advertising Cabinet
Google Analytics data
дані з google analitics
As a result, contextual advertising provided:

The number of new users has increased many times, the bounce rate has remained virtually the same, the number of pages per session has increased and the duration of the session as well. This means that the audience we brought was not only new, but also interested in buying this product.

Constant work with the advertising campaign allows you to increase the number of direct transactions, thereby reducing the cost of each transaction.

In almost 3 months of working with us, the advertising campaign brought direct sales of UAH 2.3 million, through the site only for contextual advertising.

Contextual advertising is one of the best methods of promotion that will help increase your profits, improve the brand image on the Internet, attract new customers and improve performance and conversion from advertising. Seek advice from our team and we will help you succeed on the world wide web.

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