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About the project

Customer:

  • women's shoe store, sale via Instagram and Facebook

Task:

  • increase sales through social media
  • increase the number of followers

Goal:

  • traffic on Instagram

Placements:

  • facebook
  • instagram

Conducted work on setting up ads on social media

  1. Analysis of pages on Facebook and Instagram. Development of advertising strategy.
    After analyzing the pages on social networks, we developed an effective advertising strategy and action plan to achieve the goals.
  2. Development of advertising creatives for advertising.

    advertising creative creative for advertising in social networks

  3. Work with audiences.
    During the test week, we managed to identify the most active audience which we are working on to this day. TA actively responds to advertisements and subscribes to the page.
  4. Optimization and scaling

    During advertising we optimize advertising campaigns, experiment with different types of shoes and creatives.

Results of work

results of the advertising campaign

 

The screenshot shows the results of the "traffic" campaigns on Instagram and Facebook. Thanks to the change of creatives and constant optimization we managed to achieve an average cost per click - $0.04.

Conclusion

Thanks to targeted advertising, we quickly increased the number of followers and the number of orders. More than a million pageviews were received in a short period of time. Everyone is working to improve performance and achieve goals.

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