Problems of the project
List of works before the start of site optimization
Website optimization was launched in September 2020. First of all, a list of tasks was provided to developers, this list was implemented in November 2020. Therefore, only internal optimization was carried out on the site in the first place. After the implementation of the work, the programmers also generated a list of URLs to configure 301 redirects, because there was an error in setting up bilingual site.
The growth of organics began three months after the implementation of technical work, setting up a 301 redirect and constant optimization of the web resource. It is important that the customer agreed to work on optimization, despite the fact that there are technical problems on the site, and all the work brought much less results than they should have. However, this paid off after editing and completely re-indexing the site.
The following graph shows the growth dynamics of organic traffic. Compared to the last 2 months. Accordingly, the expected growth of the site is already observed. For the last 31 days it is + 47%
Online Store Conversions Grow 33.9%
Results of site promotion from Golden WEb Digital - dynamics of growth of key inquiries - + 375%
In the future, the customer will be offered to increase budgets for site optimization, as there is a need to work with external optimization.
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